Privacy Policy

Margyn provides advanced e-commerce analytics and profit calculation services to merchants who use Shopify, UNAS, and other e-commerce platforms to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use our application ("App") or visit our website ("Service").

This Privacy Policy is provided by Interactic Media Kft. (registered in Hungary), the legal entity operating Margyn. We are committed to protecting your privacy and complying with Hungarian data protection laws and the General Data Protection Regulation (GDPR).

Personal Information We Collect

Information from Your E-commerce Platform

When you install our App, we automatically access certain types of information from your Shopify, UNAS, or other connected e-commerce accounts:

• Order data (order values, dates, status)
• Product information (names, prices, categories)
• Store information (name, currency, timezone)
• Customer analytics data (shipping addresses for cost calculations, total spend, order count)
• Advertising spend data from connected platforms (Meta, Google Ads, GA4)
• UTM parameters and attribution data

Information You Provide Directly

We collect the following personal information when you register and use our Service:

• Account information (name, email address, phone number)
• Billing information (payment details, billing address)
• Business information (company name, business address)
• Communication preferences and support requests

Technical Information

We collect technical information using the following technologies:

• Cookies: Data files placed on your device to enhance functionality and remember preferences
• Log files: Information about your interactions with our Service, including IP address, browser type, and timestamps
• Analytics data: Usage patterns, feature interactions, and performance metrics

How We Use Your Information

We use your personal information for the following purposes:

• Service Provision: To provide analytics, profit calculations, and reporting services
• Account Management: To create and manage your account, process payments, and provide customer support
• Communication: To send service updates, respond to inquiries, and provide technical support
• Service Improvement: To analyze usage patterns and improve our features and functionality
• Legal Compliance: To comply with applicable laws and regulations
• Marketing: To send relevant product updates and promotional materials (with your consent)

We may aggregate and anonymize data, removing all personally identifiable information, to conduct research and pursue legitimate business objectives, always in accordance with applicable laws.

Legal Basis for Processing (GDPR)

Under Hungarian data protection law and GDPR, we process your personal information based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill our service agreement with you
• Consent: Where you have given explicit consent for specific processing activities
• Legitimate Interests: For business operations, fraud prevention, and service improvement
• Legal Obligation: To comply with Hungarian and EU legal requirements

Sharing Your Personal Information

We may share your personal information in the following circumstances:

• Service Providers: With trusted third-party providers who assist in delivering our services (hosting, payment processing, analytics)
• Legal Requirements: To comply with applicable laws, regulations, legal processes, or governmental requests
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Protection of Rights: To protect our rights, property, or safety, or that of our users

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

International Data Transfers

Your information may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States. We ensure appropriate safeguards are in place through:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by the European Commission
• Other appropriate safeguards as required by GDPR

Your Rights Under Hungarian Law and GDPR

As a data subject, you have the following rights:

• Right of Access: Request information about your personal data we process
• Right of Rectification: Request correction of inaccurate personal data
• Right of Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of processing in certain circumstances
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing based on consent

To exercise these rights, please contact us using the information provided below. We will respond within one month of receiving your request.

Data Retention

We retain your personal information only for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Pursue legitimate business interests

When you terminate your account, we will delete or anonymize your personal data within 30 days, unless retention is required by law.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and staff training on data protection.

Cookies and Tracking

We use cookies and similar technologies to enhance your experience. You can control cookie settings through your browser preferences. For more information about cookies and how to disable them, visit www.allaboutcookies.org.

Marketing Communications

We may send you marketing communications about our services. You can opt out at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us directly
• Updating your preferences in your account settings

Supervisory Authority

If you have concerns about our data processing practices, you have the right to lodge a complaint with the Hungarian National Authority for Data Protection and Freedom of Information (NAIH) or your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will notify you of material changes by email or through our Service.

Children's Privacy

Our Services are designed for businesses and are not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete such information promptly. If you believe we have collected information from a child under 16, please contact us immediately.

Automated Decision Making

We may use automated processing and algorithms to:

• Calculate profit margins and analytics insights
• Generate attribution models and customer lifetime value predictions
• Provide personalized dashboard recommendations
• Detect unusual spending patterns or data anomalies

You have the right to request human intervention in automated decision-making processes that significantly affect you.

Third-Party Services and Integrations

Our Service integrates with various third-party platforms and services, including:

• E-commerce Platforms: Shopify, UNAS
• Advertising Platforms: Meta (Facebook), Google Ads
• Analytics Services: Google Analytics 4
• Payment Processors: Stripe
• Cloud Services: Supabase, Vercel

When you connect these services, you authorize us to access and process data from these platforms according to their respective privacy policies and our service agreements.

Data Breach Notification

In the event of a data breach that poses a high risk to your rights and freedoms, we will notify you without undue delay and within 72 hours of becoming aware of the breach, as required by Hungarian data protection law and GDPR. We will provide information about the nature of the breach, likely consequences, and measures taken to address it.

Detailed Cookie Information

We use the following types of cookies:

You can manage your cookie preferences through your browser settings or by contacting us. Note that disabling certain cookies may limit website functionality.

Data Controller and Processor Roles

When we act as Data Controller: For your account information, billing data, and direct interactions with our Service, Interactic Media Kft. acts as the data controller.

When we act as Data Processor: For e-commerce data imported from your connected platforms (orders, customers, products), we process this data on your behalf according to your instructions.

This distinction affects your rights and our responsibilities under GDPR and Hungarian data protection law.

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