What is Attribution?
Attribution determines which ad channel gets "credit" for a sale. Your choice of model dramatically affects what you think about your campaign performance.
Margyn cross-references platform data with actual sales
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Most store owners don't know. Margyn shows you — after every cost is deducted, updated daily.
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Related Terms
ROAS
ROAS (Return on Ad Spend) measures how much revenue you earn for every unit of currency spent on ads. Important: this is revenue, not profit.
CPC (Cost Per Click)
CPC shows how much you pay on average for a single ad click. The e-commerce average is $1.16 on Google Ads and $0.45–1.72 on Meta Ads.
CPA (Cost Per Acquisition)
CPA shows the cost of acquiring a single purchase through advertising. CAC is broader: it includes all marketing costs.
Remarketing
Remarketing (retargeting) reaches users with ads who already visited your site but did not purchase. These audiences convert 3-5x cheaper than cold traffic.