E-commerce Glossary
Simple explanations of e-commerce and online marketing terms. ROAS, LTV, COGS, AOV, and more.
37 terms
C
CAC (Customer Acquisition Cost)Cart AbandonmentCash FlowCash on Delivery (COD)Churn RateCOGS (Cost of Goods Sold)Cohort AnalysisContribution MarginConversion Funnel (Sales Funnel)Conversion RateCoupon Code (Discount Code)CPA (Cost Per Acquisition)CPC (Cost Per Click)CPM (Cost Per Mille)CTR (Click-Through Rate)
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