What is Email Automation?
Email automation is the automatic sending of pre-configured emails triggered by specific events — cart abandonment, purchase, birthday. The highest-ROI marketing channel.
Your revenue is growing — but how much do you actually keep?
Most store owners don't know. Margyn shows you — after every cost is deducted, updated daily.
Start tracking my profitShopify, UNAS & WooCommerce (Beta) integrations. 14 days free, no credit card required.
Related Terms
Conversion Funnel (Sales Funnel)
The conversion funnel maps the customer journey from first touchpoint to purchase. You lose people at every step — the goal is minimizing that drop-off.
Cart Abandonment
Cart abandonment means a shopper adds items to cart but does not complete the purchase. The average rate is around 70% — but this represents massive recoverable revenue.
Retention Rate
Retention rate shows what percentage of customers return and reorder within a given period. The 3-month e-commerce average is 20-30% — top brands reach 40%+.
Coupon Code (Discount Code)
A coupon code is a redeemable code that gives a discount on an order. It can boost conversion and AOV, but when misused, it erodes margin.