What is Conversion Funnel (Sales Funnel)?
The conversion funnel maps the customer journey from first touchpoint to purchase. You lose people at every step — the goal is minimizing that drop-off.
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Related Terms
Conversion Rate
Conversion rate is the percentage of visitors who become buyers. The global average is 2.5-3%, but industry, device, and traffic source dramatically affect it.
Cart Abandonment
Cart abandonment means a shopper adds items to cart but does not complete the purchase. The average rate is around 70% — but this represents massive recoverable revenue.
A/B Test
An A/B test compares two versions (A and B) with real users. It reveals which version drives better results — more conversions, higher AOV, or lower churn.
Remarketing
Remarketing (retargeting) reaches users with ads who already visited your site but did not purchase. These audiences convert 3-5x cheaper than cold traffic.