What is Coupon Code (Discount Code)?
A coupon code is a redeemable code that gives a discount on an order. It can boost conversion and AOV, but when misused, it erodes margin.
Margyn automatically calculates coupon margin impact
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Related Terms
Cart Abandonment
Cart abandonment means a shopper adds items to cart but does not complete the purchase. The average rate is around 70% — but this represents massive recoverable revenue.
AOV (Average Order Value)
AOV shows how much customers spend per order on average. The global e-commerce average is around $150, ranging from $68 to $349 by industry.
Gross Margin
Gross margin is the difference between revenue and COGS, as a percentage. With the median e-commerce net profit at 3%, this number determines viability.
Email Automation
Email automation is the automatic sending of pre-configured emails triggered by specific events — cart abandonment, purchase, birthday. The highest-ROI marketing channel.