What is Retargeting?
Retargeting is ad-based re-engagement: reaching previous website visitors through display, social, and video ads. Cart abandoner retargeting can boost conversion rate from 8% to 26%.
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Related Terms
Remarketing
Remarketing (retargeting) reaches users with ads who already visited your site but did not purchase. These audiences convert 3-5x cheaper than cold traffic.
Cart Abandonment
Cart abandonment means a shopper adds items to cart but does not complete the purchase. The average rate is around 70% — but this represents massive recoverable revenue.
CPM (Cost Per Mille)
CPM shows how much 1,000 ad impressions cost. It is the fundamental pricing model for display and social ads — Meta Ads averages $7-12.
CPA (Cost Per Acquisition)
CPA shows the cost of acquiring a single purchase through advertising. CAC is broader: it includes all marketing costs.