What is Upsell & Cross-sell?
Upsell offers a pricier product; cross-sell offers a complementary one. Both increase AOV at zero extra acquisition cost — in e-commerce, upsell can be 20x more effective for profit.
Your revenue is growing — but how much do you actually keep?
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Related Terms
AOV (Average Order Value)
AOV shows how much customers spend per order on average. The global e-commerce average is around $150, ranging from $68 to $349 by industry.
Conversion Rate
Conversion rate is the percentage of visitors who become buyers. The global average is 2.5-3%, but industry, device, and traffic source dramatically affect it.
LTV (Customer Lifetime Value)
LTV shows the total value a customer generates over their entire relationship. A healthy LTV:CAC ratio is at least 3:1.
Cart Abandonment
Cart abandonment means a shopper adds items to cart but does not complete the purchase. The average rate is around 70% — but this represents massive recoverable revenue.