What is Lookalike Audience?
A lookalike audience is a targeting group of people similar to your best customers, built automatically by Meta or Google algorithms. One of the most effective targeting methods.
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Related Terms
Remarketing
Remarketing (retargeting) reaches users with ads who already visited your site but did not purchase. These audiences convert 3-5x cheaper than cold traffic.
Retargeting
Retargeting is ad-based re-engagement: reaching previous website visitors through display, social, and video ads. Cart abandoner retargeting can boost conversion rate from 8% to 26%.
CPA (Cost Per Acquisition)
CPA shows the cost of acquiring a single purchase through advertising. CAC is broader: it includes all marketing costs.
LTV (Customer Lifetime Value)
LTV shows the total value a customer generates over their entire relationship. A healthy LTV:CAC ratio is at least 3:1.